When designing a website, it is important to use predefined schemes that determine the overall visual style. If the site is not overcrowded with graphical elements, it is also useful to use gentle shading for CTA buttons. In general, the color of the modern web buttons should be sufficiently contrasting with the background color of the page.
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How to get elegantly out of this dilemma? Less expressive tones will not attract enough attention. The ultra-shining colors draw your attention, but they stand out like a sore thumb. When a website is long, it is better to place the call to action button in multiple locations. Using a special heat map (scroll map), you will also discover how deep most of the users scroll within the site. If you want to place the call to action buttons with maximum accuracy, we recommend using the heat maps mentioned in the Kristyna's video. There are several scanning patterns, but that would be a topic for another article (if you are interested to find out more, you can read it here). They will focus more on the highlighted passages and the other texts will just briefly scan. No matter how hard you try, 79% of users just scan your site anyway.
Keep in mind the research from the Nielsen Norman Group, which reveals a painful reality for website owners. This is easy to say but much harder to do. The placement should reflect normal user behavior. The user should logically come across them during a standard site visit. Ideally, it should be recognizable at first sight. So there is no reason to change the established habits.Īnd how to place additional call to action buttons? Or they are at least expecting it in there. People already have a mental map in their heads, according to which they automatically know what should be where. So, why to change it? You would not achieve anything good with this change. The login button is usually in the upper right corner. It is certainly not worth surprising a website visitor with something crazy.
The abbreviation CTA is also commonly used. It is used on websites as well as in emails, advertisements, pop-ups, social networks and many other places where it is necessary to get users to take action. Anyway, it can also be a classic text containing a link or an image. What is a call to action?Ĭall to action is an interactive element that usually takes the form of a contrast button with text. Therefore, the call to action button is an essential part of modern web designs. They probably leave the website without further interaction.
Properly designed call-to-action buttons help users to achieve these goals.Īs soon as you leave web visitors to decide too much, they usually do what you don't want.
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Next, it's absolutely important to guide the visitor through the site to do what we need: buy our services or products, book a meeting with us, read an article, subscribe to a newsletter, download an ebook, or contact us. Attracting internet users to your website isn|t enough.